YU Training & Coaching shares and translates practical professional experience and enables participants to improve their performance and achieve their goals.
YU Training & Coaching shares and translates practical professional experience and enables participants to improve their performance and achieve their goals.

Standard trainings can be delivered to small and large groups in 1-3 hrs training sessions as separate modules or combined in training programs.
Selected Training Modules:

The training provides an introduction to the essence and basic principles of strategy tools and the strategy developing process. The participants learn to set their goals, the need and tools to identify or develop Unique Selling Points (the Why You) and strategic options, and the role of risk management for strategies.

For commercialisation activities and engagements with industry partners, it is crucial to understand that customers and companies are seeking a solution to an unmet need rather than a novelty or a research outcome. The training outlines the principles of a Business Innovation, the often-required interdisciplinary approach, and the dependency of the success on time, location, the environment and an economy of scale. Participants will learn about approaches and tools to develop and offer a business innovation.

360 Leadership describes the need in flat and agile organisations to be a leader not only for your team but leading your colleagues horizontally and leading your line manager. The training differentiates Leaders and Managers and leadership styles, shares good leadership principles from own experience and highlights the importance of communication as a leadership tool.

Good time management requires an understanding of the difference between effectiveness and efficiency, evidence based prioritisation, strategic decision making and effective delegation skills. The training provides management tools and practical recommendations that can easily and immediately be applied into work routines.

Participants will learn how to engage and create sustainable collaboration with mutual benefits for both sides. Crucial elements are to understand intention and expectation of both parties, understand the sector landscape (market analysis), identify and assess potential partners (portfolio analysis), find joint a mission and goals (goal setting), define the roles of the partners (collaboration model), the options to approach them (access management) and learn about success factors for sustainable collaborations (operating and governance model).
Selected Training Programs:

The expected outcomes are that the participating HDR students will learn management skills that will enhance their career progressions independent if they follow an academic or industry career pathway. The participants learn about critical aspects of developing and implementing “Why You” strategies, the importance leadership and 360 leadership skills, how to make most of their limited time and how innovation is defined in a commercial environment.
Other topics could be included on demand.

The expected outcomes are improved supervisor skills of the participants which will enable them to lead their research groups and to provide excellent supervision and leadership to their HDR students. This will lead to a better training and experience for HDR students and enhance their job readiness and employability. In addition, the program will contribute to the academic development of the supervisors more generally and improve the performance of the research group overall. The supervisors will hear about how their leadership is crucial for their HDR students, learn strategy basics and how to ensure they have sufficient time for their supervisor tasks.
The program could be combined with individual coaching.
Training can be tailored to demand and needs. Contact us to jointly develop the best training concept together.
The programs have been developed on the experience that academics face very similar challenges and tasks compared to CEOs. While early career researchers (ECRs) resemble CEOs of start-ups, mid-career researchers (MCRs) have similarities to SME CEOs and senior academics are required to act like corporate CEOs.
The programs under the umbrella of “Creating Business Awareness for Academics” translate and adapt proven strategies and principles from competitive commercials markets to the academic ecosystem based on real-world experience from industry, business innovation consultancy and academia.
The combination of small group training (learning) combined with individual coaching (learning by doing) ensures the highest translation level from learned skills to individual day to day needs. It is recommended to offer complementary situational deep dive coaching on demand to support participants in critical situations.
Selected Programs:

The program is designed for either academics that have the ambitions to or recently started institutional leadership roles or for academics who are aiming on enhancing their own competitiveness by refining their research strategy (impact) and academic identity (brand) as well as broaden their 360 leadership capabilities especially for leading large scale and diverse research projects
The expected outcomes are that the participants will enhance their leadership and management skills by an executive education program adapted to the academic ecosystem and demonstrate these new skills in their emerging role as academic leaders in their and across other disciplines. The participants learn about the development and implementation of “Why You’ strategies and underlying operational frameworks, improve their 360 leadership skills required for academic management roles, and how to optimise their time management when it comes to have dual responsibilities as an institutional and research group leader. The individual learning-by-doing sessions play a crucial role for the program as the emerging leaders are exposed to new challenges.

With the emerging importance of interdisciplinarity for economic, societal and scientific impact, the program provides participants with an introduction to types of interdisciplinarity, a discussion about the why and when interdisciplinarity plays a critical role and how they can establish and manage interdisciplinary collaborations.
The expected outcomes are that participants understand the different types and levels of disciplinary and the difference between T- and V-shaped academics. The purpose and value of interdisciplinarity are put in context of research strategies, impact and external engagement demonstrated by cases studies. Participants learn about critical successful factors for interdisciplinary collaboration, especially when bridging STEMM disciplines and Social Sciences, and get introduced to the role of co-design and design thinking for interdisciplinarity.

The expected outcome of the program is that academics are enabled to develop their industry engagement strategy and approach to identified enterprises with the aim to create impact and commercialise their research outcomes through engagement with external stakeholders and markets. The participants learn about the definition and needs of an innovation in the commercial sector and how to evolve their academic outcomes in market ready solutions, the importance and how to develop a unique selling proposition – the Why You – as crucial element for any commercialisation strategies and receive practical tips about how the identify, approach and work with industry partners.

Participants will learn about strategies to enter the right market, gaining market share and protecting the market.
Critical operational aspects of an enterprise will be highlighted that are important to be aware of even at the early stages of the commercialisation path. In addition, the participants will have the opportunity to reflect on consequences for their personal life and academic career trajectory in coaching sessions if deciding to start entrepreneurial activities.
YU provides performance coaching for mid-career and senior academics who are or have the intention to take on an institutional leadership role, to lead large scale research collaboration or are simply underperforming.
The evidence based performance coaching program is focussed on advice for day-to day tasks of academic leaders and the development of strategies to define individual success factors and their academic unit. Coachees develop strategic and operational management as well as 360 leadership skills to achieve and exploit them.